Is the silence, radio or plain music on hold stifling your business? Then you need PhoneSell Messages On Hold.

Your customers are busy people who don’t like to be kept waiting, BUT, like it or not, there are going to be times when you WILL have to put them on hold.

Whether you’re transferring their call to a relevant person, requesting them to hold on while you look up some information, or asking them to hang on for a few seconds until the person they are after gets off the other line — placing your customers “on hold” is an unavoidable part of running a successful business.

We’d all like to be available to take every call, every time — but it just isn’t possible. If YOUR clients and prospects are listening to white noise, annoying music, chimes or the radio while on hold, you are not only missing out on a valuable opportunity to educate and inform them, but you are ALSO losing business!

Consider that…

On average, as many as seven out of every ten callers (70%) are placed on hold, and the average “on hold” audience is around 20,000 customers per year!

In the absence of music or messages, as many as 60% of callers placed on hold WILL hang up — and 30% WON’T even bother to call you back!

That’s a lot of business slipping through your fingers IF you don’t take the opportunity to send the right message to your waiting prospects!

Having a professional voice message that promotes your products and services, up-selling and cross-selling, is a good way to show your customers that you value their time and respect their need to spend it wisely.

According to the NA Telecommunications Association, 90 % of callers subjected to silence may even hang up within 40 seconds. Those callers listening to music will hold for 30 seconds longer, and those listening to a combination of information and music will hold on up to FIVE times as long as those listening to silence.

PhoneSell professional voice messages are carefully crafted to help you get more sales and build a better image for your company (guaranteed!).

Just think of the last time YOU were put on hold and the line went dead.

Remember the feeling of being left hanging? Remember thinking, “It’s been awfully long,”? Wondering if you’re still connected? Considering whether to hang up, or whether it’s worthwhile to wait any longer?

If you’ve had this experience, you’ll know how tempting it is to simply hang up and forget about it. When you think of how many sales that could have been saved but are simply stalking away in those precious seconds on hold, you’ve got to ask yourself: Can I afford NOT to have a messages on hold service?

PhoneSell’s Messages On Hold system could save these sales and help you win more.

A message on hold system reduces call abandonment by almost 90% and increases their hold time by 500%. (Better Business Marketing)

With our professional voice messages and our reliable digital equipment you’ll be able to use the time to inform clients and prospects of the range and benefits of your products, current special offers, and key distinguishing points that separate your business from its competitors.

Every time your business receives an inbound call, you have something your competition would pay a fortune for — the undivided attention of an existing or potential customer. PhoneSell Messages On Hold offers you the chance to capitalise on this golden opportunity.

We provide customised scripted information — mixed to copyright-free background music — which your callers listen to while they are on hold or being transferred anywhere in your business.

Here are just FIVE ways PhoneSell Messages On Hold helps you connect with your customers:

1. Educate and/or remind your prospects and customers about your product range. If you sell a complex variety of services (for example accountancy, insurance, and superannuation packages), or if you offer product supplementary services (such as installations or repairs), you could use this time to inform and remind your callers of these services.
2. Generate sales and grow your business: Use up-sell, soft sell and cross-promotional messages to motivate your clients to spend more.
3. Reduce caller hang-ups: Statistics show that callers are more likely to hang up (and NOT call back) if they are left to listen to white noise while on hold. Informative on-hold messages encourage callers to hang on for more than 3 minutes longer.
4. Use on hold messages to help save time and money. How? By taking this opportunity to point clients to your website, or to answer some frequently asked questions. This will not only save them time and give them the impression that you are a customer-focussed business, but also save your employees’ time and improve their productivity.
5. Improve your business image: The way your clients are treated while on hold creates a professional phone image, which can make all the difference for your business. Remember, you can’t make a first impression twice…

Talk to us about how you can get the RIGHT voice messages to educate, inform and entertain YOUR callers – while they’re on hold. The PhoneSell message system is proven to provide you with more sales, and a better image for your business — GUARANTEED.

Make every second count with on-hold messaging that improves your professional image.

In Australia, callers are placed on hold for an average of 61 seconds each time they call a business (Telstra). That’s roughly as much time as a radio commercial! Just think how much valuable information you could be passing on to your clients in that time!

Do this quick calculation and discover the total amount of time YOU have to expose your clients to valuable on-hold messages:

Take the average daily number of callers placed on hold and multiply this by the average number of seconds they spend on hold.

For example: 30 calls placed on hold per day x 30 seconds on hold = 15 minutes per day or 5 hours per month.

With a PhoneSell Message On Hold you can promote, cross-sell and up-sell your products and services directly to your customers and re-enforce your brand image — at the press of a button!

PhoneSell Messages On Hold allows your business to maximise on-hold time for:

1. Promoting products and services, (do all of your customers know all the products and services you offer?)
2. Communicating key messages,
3. Answering frequently asked questions, and
4. Generating new or increased business.

What’s in the PhoneSell Messages On Hold ‘Package’?

The PhoneSell total service package includes:

• State-of-the-art on hold digital equipment, including maintenance and servicing,
• Professional in-house scriptwriting,
• Broadcast standard production,
• Superior Male and Female national standard voice talents,
• Licence free music and
• Regular script and production updates to ensure ‘fresh’ communication with your callers.

PhoneSell Messages On Hold is a total package, which means we do ALL the work.

In other words we:

• Professionally script a powerful and persuasive message that connects with your customers, and
• Digitally record this message to broadcast standard using only the best voices in the business, AND
• All our music is fully licensed and APRA and PPCA fee free.

Standard scripts are three to six minutes long (up to 600 words) and made up of 10 to 20 short and sharp paragraphs of information. Usually divided into 20- to 40-word paragraphs, including ‘on hold’ or ‘in queue’ scripted announcements integrated into the main script text. For example: “Thank you for calling Qantas — we’ll be with you as soon as we can. Did you know we …”. Longer scripts can be provided if required.

All recorded productions play on repeat 24 hours per day, 7 days per week — callers can drop in at any point and will stay on hold until their call is taken off hold or picked up.

What distinguishes PhoneSell Messages On Hold from our competitors?

As with most products or services, there are wide variations in quality standards, performance and reliability, and it’s in these areas that PhoneSell Messages On Hold stands out as Australia’s premium on-hold service with a proven track record Australia-wide since 1987.

Our products literally speak for themselves: Take a moment to listen to some message on hold samples and you’ll instantly appreciate the professional quality of our work.

Professional scriptwriters weave the right words into your on-hold messages

At the heart of the PhoneSell Messages On Hold system lies the talent of some of Australia’s leading professional scriptwriters.

These in-house experts excel at creating on-hold communications, which provide a totally non-intrusive experience that will inform, educate, cross-sell, up-sell, reinforce your brand and entertain your callers while on hold or being transferred.

Each word is carefully selected with the object of taking the client’s mind off “how long they’re on hold for” and focussing their attention on your service offering and product range. AND it works!

The PhoneSell On Hold system is tailored to suit YOUR business.

Our experienced scriptwriters will craft your script from bullet-point-style information or from the information available on your website. Alternatively, we can take a brief over the phone. It’s our job to do all the work.

We welcome your comments, feedback and direction in regard to any required changes, edits or additions. You can hand select the Voices and the Background Music from this website if you like or we can do it for you.

We add new music regularly to our comprehensive licence-free PhoneSell background music library — you can select the music tracks you want if you wish or we can do it for you. Hear our music samples.

We only use the industry’s best voice over artists, most of which you will recognise from radio and television — you can select your voice or voices if you wish. Hear our voice samples.

Yes, we ARE VoIP compatible!

We are very much aware of the rapid acquisition of this technology in some business environments. That’s why we’ve ensured that PhoneSell Messages On Hold is fully compatible with all versions of VoIP. If you have a VoIP system that needs on-site messages on hold equipment, we have that too!

Keeping your message fresh and professional

We know how important it is to keep the message fresh and professional, so we provide regular script and production updates (from two or three per year to monthly or more often if required) to suit your marketing needs.

We make it easy to update your PhoneSell on-hold message script. We’ll contact you automatically before each update is due or updates can be used when required. All you need do is simply provide us with a phone call or email.

We know you’re busy, so bullet points, a verbal brief (or we can write your messages from your web site) are fine — our specialist scriptwriters will make your changes or prepare new messages to suit your needs. From your information or brief, we’ll write persuasive and informative professional scripts for you, and make all edits and changes as required through to approval.

Why PhoneSell Messages On Hold? Why not the radio, or music?

Well, to put it bluntly, it’s what YOUR customers WANT to hear! Studies show that 88% of customers prefer on-hold messages to other options (such as the radio, or music). In fact, 16% of callers will respond to the on-hold messages they hear. (Marketing Globe)

What’s more, businesses with the radio on hold subject their callers to inappropriate music, meaningless snippets of conversations – even irrelevant or competitor advertisements. In short, not the sort of thing you want your clients to be listening to on those precious occasions when you have their undivided attention!

Playing music from an iPod or the like might seem like an easy way out. Don’t be fooled! At the very least you’ll end up annoying your prospects (especially as music tastes differ so widely) and at worst you’ll be facing charges for copyright violations.

The bottom line?

We have a range of Total Service Packages to suit all levels of businesses and to suit all budgets. Naturally, the total investment will depend on the number of locations, if you have VoIP or a PABX, and the number of updates per year. Contact us to receive a proposal or our rates.